These photos are part of the Urban Pipeline Boys Fall 2015 concept. I wanted to demonstrate how the brand can stay true to its heritage while embracing trends to evolve our core essentials. Each outfit is playful, effortless and based on a neutral color palette with bright color accents. I conducted a photo shoot in collaboration with a photographer from my company to capture the essence of 2015 Back to School Collection. This photoshoot turned out to be an excellent tool to communicate my vision to the merchant team. This season is all about #EVERYDAY #EVERYWHERE # EASY